Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

LeadUserResearch
Services

Lead User Discovery Research

Learn from the leading edge of your customers where the most interesting opportunities to improve your service offering are. More and more companies ackowledge that the customer is becoming…
Empathy 3
Themes

Empathic Conversations

Empathic conversations are a way to reach the deepest level of behavioural insight, structuring interactions with participants around real, empathetic connections that can uncover practices…
thisiservicedesignthinking
Publications

This is Service Design Thinking

STBY was asked to edit the tools section of this first comprehensive book on the practice of Service Design. The initiators of the book, Marc Stickdorn and Jakob Schneider, did a great job in involving…