Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

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Services

Scenario & Persona Development

Successful interactive services are based on scenarios that go beyond just pushing new technology. The process to develop these scenarios needs to be imaginative and well out of the ordinary…
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Projects

What makes a home?

This is the question IKEA and its designers feel they must continually seek an answer to, if they are to succeed in their ambition “to create a better everyday life for the many”. And this question…
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Themes

Future Society

Our empathic, people-focused approach is particularly applicable to social innovation – especially those topics which revolve around intimate and personal issues. We’ve worked extensively…
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Thoughts

Design Driven Business Innovation course

Following up on the success of our annual master course together with the Business School of the University of Amsterdam, we now have the opportunity to offer an executive course for professionals…
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Publications

Service Design in Practice

STBY is proud contributor to the book ‘Service Design: Insights from nine practices’ that has recently been translated to English. This book is the  result of a three year service innovation…